Business Person of the Month: Ashley TorrenceNovember 9, 2012
Owner/Instructor, The Perfect Poleforma
“Poleforming – A new you while working out”
9269 Florida Blvd
Baton Rouge, LA 70815
The Perfect Poleforma was the first pole fitness studio in Baton Rouge to introduce a new type of workout for women. Owner Ashley Torrence was not sure if the pole industry would be accepted in Baton Rouge due to the stigma that people have when they hear the word “POLE”. Despite her apprehension she opened The Perfect Poleforma in March 2011. Ashley hoped that people would open their minds and think outside the box and realize times have changed and that it is no different from gymnastics, the pole is just vertical and not horizontal.
Ashley was born and raised in New Orleans. She along with her family evacuated to Baton Rouge due to Hurricane Katrina. She is a graduate of Dillard University with a Bachelor of Arts in Mass Communication and a minor in Business Management. At the age of 22 after completing her education, Ashley made the transition back to Baton Rouge and worked in her brother’s Allstate Agency. In 2008 she put her business management skills to use and opened her own independent insurance agency, Superior Insurance Services in St. Francisville, La where she now provides service to over 300 customers.
While growing up in the Catholic school system, Ashley was a frequent user of the library. She reads educational books like Rich Dad, Poor Dad, Who Stole My Cheese? and 48 Laws of Power that helped inspire her to become self-employed. Her parents have always been her biggest supporters in life. No matter what Ashley wanted to do, her parents were always there to cheer her on. Her parents taught her to “Never Say Can’t” in life and because of that she has two successful businesses at the age of 28 she can be proud of.
Ashley uses that same motto of “Never Say Can’t” towards reaching her goal of encouraging women of all ages and sizes that you can do anything, but first you have to try. She offers women a friendly, relaxing, stress-free and fun environment where women can be women, and not care about appearance. For some women going to the gym can be boring or for some they may be self-conscious of their bodies to work out in front of men.
When doing pole fitness, you can burn up to 500 calories while strengthening your arms, legs and core. Aside from pole classes, The Perfect Poleforma offers Birthday, Bachelorette and Girls Night Out parties.
So if you are not sure you have what it takes to become a POLEFORMA contact Ashley at 225-588-5494 for more information and pricing. Pole fitness may not be for everyone, but one thing is for sure, “Once A Poleforma…Always A Poleforma.”